At the survey we stand at the worktop and face the way you face while you cook. Wall units, an extractor hood or a tall fridge may block part of the sky, so we note them. A roof window above a worktop works best when it is placed slightly ahead of where you stand, so your own shadow does not fall across the board. Directly overhead throws the shadow of your head onto your hands.
Height matters too. Wall cupboards, a boiler or a run of pipes may sit between the ceiling and the loft, so the survey also notes what the light well will have to pass. In a kitchen that has been extended, a flat ceiling with joists above is common, and the opening is then planned around the joists.
Think about what you do at the worktop, too. Peeling and slicing need sharp, even light with no hard shadows, while a pan on the hob needs enough brightness to judge colour. A rooflight overhead gives a soft downward light that suits both, which a side window rarely manages once the daylight is more than a few metres away. We make sure the opening is large enough for the length of worktop it has to serve.
Finish makes a difference as well. A white splayed light well bounces daylight down onto a pale worktop, while a dark one swallows part of it. The colour of the worktop itself changes how bright the corner looks, and we say so before any order is placed.